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Writer's pictureChadwick Dolgos

Zuckerberg Rebrands in Desperate Attempt to be “Cool” Again

Zuckerberg’s newfound commitment to free speech has already garnered attention from Silicon Valley peers, with many speculating whether this is a strategic rebranding or a desperate attempt to compete with platforms like X (formerly Twitter), Gab, Parler, and Truth Social. 


Critics are quick to point out that the move feels less like a genuine embrace of the First Amendment and more like an elaborate PR stunt to attract the millions of users who left Facebook in favor of platforms that don’t have “independent fact-checkers” flagging Aunt Candace’s factual memes about Benjamin Netanyahu.


“We’re not saying Zuckerberg is reinventing the wheel,” said our Meta insider. “We’re just saying we’re going to give users the illusion of freedom while still ensuring that posts about Israel are buried deep in the algorithm. It’s about balance.”



The news of Zuckerberg’s free-speech approach to Facebook garnered mixed reactions on social media. Some users celebrated, seeing it as a step towards authenticity in a world where truth has become dangerous to seek. 


Others, however, were quick to point out that this might just be the final nail in the coffin for a platform already on life support thanks to its previous censorship escapades during the COVID-19 psyop and the Hunter Biden laptop debacle.


One particularly eloquent user on X commented, "Mark Zuckerberg is retarded," summing up the sentiment of many who are skeptical of this pivot. 


Zuckerberg admitted that free speech wasn't his first choice to rejuvenate the platform's image.


"We considered branding cigarettes for teenagers and alcohol for minors," he shared, showcasing his finger on the pulse of youth culture. "But my intern pointed out that smoking and drinking aren’t that cool anymore. So, we pivoted."


Zuckerberg explained that Trump’s landslide victory was a wake-up call and that’s why he landed on adopting the “free speech initiative.”


“Donny is cool. I’m not cool,” said Zuckerberg. “And I don’t want to be cool. I want to be Donald Trump cool.”


Facebook’s latest initiative has been branded as Zuckerberg's attempt to ride the America-First red wave, but critics wonder if it's just another way to control the narrative.


After all, giving users the power to silence each other might just be the most meta form of censorship yet.


Is this the dawn of a new era for Facebook, or just another desperate grasp at relevance in a world that's moved on to the next big thing? 


Will Zuckerberg ever be “Donald Trump cool"?


Probably not, but it will be interesting to see how this plays out as thousands of users left X in search of a more authoritarian approach to internet speech.


Did you get a laugh out of this article? Show your support for the principles of free speech and stand with Freedom Writers by signing our petition today!


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